Puma NRGY Was Before adidas Boost? Review | Comparison | On Feet

Buy Puma NRGY here! http://bit.ly/1WHTU6d
or V2 here http://bit.ly/1WHTXyT

In the case of Adidas vs. Puma, a court in Düsseldorf, Germany, has rejected an attempt by Adidas to prevent rival Puma from selling its popular NRGY shoe.

NRGY features a damping sole made of an innovative synthetic called expanded thermoplastic polyurethane, similar to Adidas’ “Boost.” The two activewear companies each claims it developed the synthetic first, although neither had it patented.

Puma said it started working on the damping material, which promises high-energy return to runners, in 2009 with German chemicals specialist BASF. Puma claims that in 2011 BASF terminated its partnership with Puma and struck an exclusive deal with Adidas instead.

Adidas launched “Boost” in 2013. Puma followed with NRGY two years later, after finding a new partner in U.S. chemicals company Huntsman Corp.

Adidas sought an injunction to stop the sale of NRGY, but lost for a second time before a German court on Tuesday.

“We are happy with the court’s decision,” Puma said, adding: “The court has affirmed that Puma was the first sporting-goods firm to have developed this sole technology.”

The two sportswear companies have a fierce rivalry that dates back to their foundation in the late 1940s after a falling out between brothers Adi and Rudi Dassler in the southern German town of Herzogenaurach.

The sporting goods industry has seen a big rise in patent disputes in recent years as the biggest players try to differentiate their products with features aimed at improving sporting performance rather than just looking good at the gym.

Both Adidas and Puma worked with German chemicals firm BASF on a new foam polyurethane that BASF says is as elastic as rubber, but lighter, providing a springy and cushioning sole that is ideal for running shoes.

However, BASF struck an exclusive deal with Adidas on the technology in 2011, allowing the bigger company to launch its new line of “Boost” shoes in 2013. It sold 10 million pairs in the running category alone in 2015.

That forced Puma to look for a new partner for the foam and it teamed up with U.S. company Huntsman Corp in 2014, launching its “NRGY” line last year. The shoes sell for about $100 and upwards a pair, still well below the price for most “Boost” ranges.

Adidas sought an injunction to stop the sale of “NRGY,” but lost the case at the Duesseldorf regional court on Tuesday.

“Puma tried to show Adidas with this case that even though we are smaller, we will not give in that easily. We will fight for our rights,” Neil Narriman, Puma head of intellectual property, told Reuters.

Narriman said Puma had held back from launching many versions of “NRGY” due to the case but would now promote the rival to “Boost” more aggressively.

An Adidas spokeswoman said the firm did not agree with the court decision and would review its next steps.

“We will continue to vigorously protect our rights and will continue to take action in case of infringements,” she said.

Separate proceedings that Puma brought against Adidas, accusing its bigger rival of profiting from its earlier work with BASF, are still ongoing. Adidas denies the Puma charge, saying it worked in parallel to Puma with BASF.
via http://fortune.com/2016/04/19/adidas-puma-shoes/

For sneaker news check http://www.collectivekicks.com

Social Media for Heskicks
http://www.youtube.com/heskicks
http://www.twitter.com/heskicks
http://www.twitter.com/collective_k
http://www.instagram.com/heskicks

Business Contact email : heskicks@gmail.com

About Heskicks: Hes Kicks is a sneaker Youtuber that owns the sneaker blog site http://www.collectivekicks.com. Heskicks does sneaker product reviews and comparisons along with on feet looks. Also does thrifting trips for sneakers, minor sneaker customs, unboxings of new sneaker & clothing products, and many sneaker related discussion videos. Heskicks has been collecting sneakers since 2003, and is an avid fan of anything sneaker related.

NRGY MEN’S RUNNING SHOES
DETAILS http://us.puma.com/en_US/pd/nrgy-mens-running-shoes/pna888536889432.html
$100.00 $125.00
Style Number 188961-01
Say hi to your new favorite running shoe. It checks all the boxes. Breathable mesh upper? Yup. Extreme comfort? Let’s just say we took care of that and then some with its unique TPU foam midsole, designed to offer optimum cushioning and energy return. Perks? Reflective detailing and a uniquely textured midsole for comfort and style.

Features

Breathable mesh upper with perf detailing
Small reflective graphics at toe, tongue, and heel
Lace closure for a snug fit
Anatomically shaped, removable sockliner for optimum comfort
Full-length TPU foam midsole offers high rebound cushioning and energy return
Rubber outsole for grip
PUMA Formstrip at lateral and medial sides; PUMA Cat Logo at tongue and heel
Weight: 10 ounces (size 9)

Similar to its popular “Boost” brand

Comments

Bryant Partazana says:

lol i rekt my brother

El KHALIFA says:

Uncage them

mclste says:

The mega nrgy is an upgrade from the V1s

MrDrunkenMoose says:

I never heard of the V2s and looked them up now. They look pretty nice and you can get them for 70 bucks here. Complete Underdogs.

Tanner Denton says:

He is obsessed with pulling on the damn tongue of any shoe he holds holy fuck

Alex Swander says:

Someone should do a sole swap

LeJuan James says:

The puma and Nike founder were brothers not the adidias

Beetlejuice says:

Adidas, it so original take PUMA NRGY And Flyknit from NIKE and Make a Shoes

Anders Holm says:

Who cares what came first. Adidas does it much better in terms of looks and comfort. It sucks for puma does Adidas does it way better

Wiek van Venetië says:

the puma boost is ripping apart lol

urriah aguilera says:

@Hes Kicks – reason why nike turned boost down (read this from DonJuan) is that boost is just white………..aesthetics if you will…

Randall Lopez says:

Bitch why tha fuck u keep pullin tha toungue fuck wrong witchu damnn

Oscar badman187 says:

It doesn’t matter Adidas owns Puma

LFTE Beats says:

Imagine an air bubble in an ultraboost midsole with Nike flynit

Kevin Mendoza says:

poor mans ultra boost

Louisiana Focus says:

Those Pumas are trash. Looks like you got em from Payless.

Ryan Boehm says:

Nike needs to figure out a cushioning system to get themselves back in the game…. zoom air has been closest thing comfort wide but tnot quite enough

ciro 1973 says:

both company to work whith BASF the inventor of boost ,all the keep in the family , PUMA and ADIDAS

tristan whitney says:

once when adidas term runs out it will doe

youwea Chaw says:

the two brothers had been rival since WWll even till their death

Christopher Hopman says:

It would be hella dope to see a sole swap for some NRGY on a Tsugi Shinsei

TheVastLive HD says:

I thought adidas owns puma

jason v says:

Fumas

Pernection says:

Puma should use a boost insole

Sean CO-byrne says:

Did you know the dassler brothers broke up when Adolf dassler (AdiDas) wanted to support Jesse Owens but his brother Rudolph (Puma) wouldn’t support a black man in the 1920s?

help me says:

too bad the shoes are ugly as shit

 Write a comment

*

Do you like our videos?
Do you want to see more like that?

Please click below to support us on Facebook!